![]() ![]() They can be used as fundraising tools, informational flyers, or even as invitations for events. There are many different ways that a non-profit can use brochures to get its message across. Non profit brochures are an excellent way to get the word out about a non-profit organizations that may also be called charities, nonprofits, nongovernmental organizations (NGOs), or voluntary organizations. Remember, your audience doesn’t know what you know don’t make them work too hard to get the information.7 Free Non Profit Brochure Template Examples Add color wisely, use it to differentiate key blocks of information. You do not want every text element on the page to be the same size. Use hierarchy and scale to your advantage, help guide your audience’s eye to the most pertinent information. Think about how the user will view the information, and organize the information for readability and easy consumption. You don’t necessarily need to be a designer to create a functional, effective flyer. You want the materials to be an extension of the existing brand, to mirror the overall look and feel of the organization. If Gotham and Times New Roman are the standard fonts, do not use Comic Sans (well, maybe never use Comic Sans). Refer to the brand standards (if you don’t have standards, that’s another conversation we’re happy to help with), and start by using the designated fonts, colors, image style, and/or graphic elements. ![]() Incorporate your nonprofit’s brand into the piece. This can create unnecessary hurdles, especially when the logo needs to be used on a large scale. We have worked with numerous nonprofits that when asked for the EPS file have no idea where it is. However, be sure to have the original vector file version of the logo (EPS file created in Adobe Illustrator) on file. In most situations, a PNG or JPG file of the logo will work. The logo represents the brand it’s up to you to represent it well. Make sure it’s not distorted, fuzzy, sitting on a white background, or sized too large or too small. Of course, you want to periodically look at improving upon and refreshing the materials having an accessible starting point will be helpful to the process. You don’t want to recreate the wheel each time there’s a new need. If someone is new to the organization, they should be able to tap into already existing tools. Make it easy to utilize each other’s creations it creates efficiency and consistency in message. Consider subject matter, type of material, date, etc. Establish file naming conventions that will aid you when trying to find files. A folder dedicated to all existing promotional materials, with top-notch examples highlighted, is a good idea and is likely a lot easier than digging through one person’s folder to find what you need. Whether you’re using an internal server, Google Drive, or Dropbox, have an organized system for how staff store and access files. That way files can be efficiently shared and utilized by all staff (see more on sharing below).Įnsure you know where to find existing files. Rather than creating presentations in PowerPoint, Google Slides, and Keynote, try consistent use of one program. Also, try streamlining the use of programs. ![]() Or better yet, secure a graphic designer to create a logo. And definitely don’t create a logo in Photoshop. If you have Adobe Creative Suite, use InDesign, not Photoshop. If you’re creating a flyer, Word is a good tool. Use the best computer program and file format for what you’re doing. A recent project with a client got us thinking about a few best practices and things to avoid when creating promotional tools in-house. From digital to printed items, there is a lot of promotional/marketing materials being generated by nonprofits, often done internally without the involvement of a communications or creative staff. That promotion often requires tools, or materials, such as a slide presentation to the nonprofit board or a flyer to distribute at a community meeting promoting the next event. While nonprofits have their hands full doing their good work – fulfilling their mission and serving their constituents day to day – they also need to promote that good work.
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